- The Colorado Rapids are undergoing a brand reimagination process, guided by feedback from nearly 5,000 fans across diverse backgrounds.
- Key insights from the fan research include:
- 90% of fans identify with the "Colorado Rapids" name
- 55% are open to updating the club crest
- Burgundy is seen as a core part of the team's identity
- Fans want to modernize the visual identity while preserving the club's history and essence
- The Rapids have brought on a design studio to lead the rebrand, and fans will continue to provide input through focus groups and feedback sessions.
- Alongside the brand refresh, the club is also focused on enhancing the overall fan experience at Rapids matches.